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What is this thing called Innovate or die?

Innovate or die is an innovation competition for students in higher education. Students from different study areas get to generate new, out of the box solutions for the clients business challenges. With their ideas, the winning teams can win up to 1000€.

Innovate or die provides a new and effective way of learning as well as one of a kind opportunity for networking with the client companies and students from different educational backgrounds. For companies Innovate or die offers an opportunity to find solutions to current business challenges effectively in a short period of time. Our goal is to expand co-operation between students and companies and bring students closer to the business world by real life projects.

Basic event structure

Coaching day

Coaching day will give students the basic knowledge of innovation process, teamwork and pitching. Students get to know useful tools for each specific situation in Innovate or die competition.

Learning process starts here!

Each coaching day is held in different schools to maximize the efficiency. Coaching day gives students every necessary information concerning innovating in the main event. It doesn’t matter if students have never been innovating or the entrepreneurial mindset is unfamiliar.


Pre-assignment is given to every participant on the coaching day. The main purpose of the assignment is to get to know the client company's business and to start preparing for the upcoming event.

Get to know the company!

Pre-assignment will give students the basic information about the company and their current situation. Often the companies have also prepared more detailed material for the students, who will be working with their case.

Main event

In 2017 IOD will be held in Himos. The teams that are solving same company’s challenge will compete against each other. Every team will have a personal assistant coach assisting them through the event.

Show time!

Every client company will give their challenge to 4-6 different teams. Teams work their ideas and solutions roughly 24 hours. In the end of the process teams can sharpen their pitches at the pitching corner before the final presentations.

Post assignment

Post assignment is made to evaluate the learning and the experience. How did it go, did you reach your goals? We also get feedback about the event and improvement ideas to reach the best event possible!

Evaluate and improve

Most of the participating universities give academic credits for attending to Innovate or die. You can check this from your university.

Innovate or die in numbers

We have organized Innovate or die – competitions since 2013. To this day we’ve had four events in Finland and two in Barcelona. We have shared this journey with amazing companies, universities and students. As an experimentation most of the universities have created a course around the Innovate or die competition. In these universities it has been possible to receive academic credits for participating in Innovate or die. How cool is that?!

Successful Events
Client companies

Companies – Why choose Us?

  • Very efficient way to understand the future generation and work with them

  • Receive new innovative results to your current/future challenges at maximum speed

  • Receive a diverse collection of solutions and opinions as students participating come from different fields of studies

  • Innovating is one of the biggest influencer in growing and expanding your company

  • This might be the missing piece of the puzzle to reach the next level in your business

Students – Why choose Us?

  • Awesome opportunity to work together with the companies

  • Learn innovation and teamwork skills at maximum speed

  • Receive and learn a bunch of useful innovating tools

  • Gain experience in pitching and introducing your ideas to others

  • Possibility to work with other students from different universities and backgrounds

  • Learn to create solutions to business challenges with a new way of thinking

  • Get to prove your skills straight to the company representatives

What the participants have to say about Innovate or die?

It was fun way to learn new methods to innovate. My team even manage to win the challenge presented. I would definitely participate again!

Participant, IOD Finland 2016

IOD was whole new experience and I learned a lot from it. I learned a lot about pitching and how to produce ideas in very fast pace. I would recommend IOD to my friends!

Participant, IOD Finland 2016

As an experience Innovate or die! were excellent and I will recommend it to my friends. Studying would be a lot different if most of the courses would be executed with learning by doing method.

Participant, IOD Finland 2016

We’ve shared our journey with