31.10. – 1.11.2013
In 2013, the journey of Innovate or die started in Peurunka, Laukaa. The first universities participating the event were Jyväskylä University of Applied Sciences and University of Jyväskylä. 100 students from different fields attended the event and made the it all possible! Jyväskylä-oriented teams were solving five different cases. Four local companies and one nationwide company, Hartwall.
The winning team of case Aava & Bang came up with something so intriguing, they decided to continue the research and as a result, wrote a book about it: Hilliaho, Lauri & Puolitaival, Johanna (2015) Ilmiön kaava.